Here Is a Simple Goal – Make More Money

Sometimes the simplest goal is the easiest one.

My simple Goal?

Make More Money!

The success gurus all talk about having SMART Goals. (I do, too,
but in a different context.) They mean that you need to have a
Specific “More Money” goal in mind – “$13,738.29” for example –
or else you’ll never be successful.


I have my SMART Goal posted right here on the wall next to my PC
monitor. I see it many times every day. It has a Specific Measurable
Amount to reach by a Specific Time-frame, all Attainable and Relevant to me and my life values.

But it doesn’t tell me what to do “today!”

That’s Where My Plan Comes into Play.

I view my Plans like Roadmaps to reach various destinations.

I’ve concocted several routes to my “More Money” goal. Each
has some steps to take at various times to increase my revenues and
profits in certain of my Money buckets.

I have real estate, investments, online retail, writing, seminars, and consulting as some of my various income streams.

I know where I’m headed.

But, today?

Every day brings new circumstances, or unexpected opportunities,
or unforeseen obstacles.

Today, I need a simple Goal to get me started and keep me moving.

Make More Money!

This is my Focus Goal for the day. It keeps me head-down and
fast-paddling, not letting minutia get me off-track.

It helps me avoid my petty distractions and to actually make progress – for Today.

I have a tendency to avoid getting anything done. This kick-starts
me for the day and keeps me moving forward.

So, not to make light of it, but it’s time for me to put THIS
Make-More-Money activity away for now, and Focus on something else.

John L

Basics Organization Planning

Infrastructure Is Your Key to Success

Having a great Product, identifying that hungry market, and building and marketing to a dynamic set of customers are all keys to on or offline business success.

But, without a stable Infrastructure, success will be fleeting or difficult to maintain.

What do I mean by “Infrastructure”?

I was thinking about why 3rd world countries are so poor, or so unable to make economic progress. I reasoned that the roads, utilities, markets, banking, communications, and transportation Infrastructure is the key.

Bad roads make it difficult or impossible to bring goods to markets that can’t handle volume. Finances and Banking shortcomings make it difficult or impossible to secure loans to improve business.

In short, without a sturdy and improving Infrastructure, success will be difficult or impossible.

Your Business Infrastructure

In your business, Infrastructure is all the supporting and girding you create or secure that allows your business to thrive and succeed.

Without it, each day brings unexpected interruptions to the free flow of business transactions.

For example, one strut is a good accounting system. With one, you can keep track of sales, expenses, who owes you, who you owe. Without it, you fall behind on bills, labor endlessly only to find you didn’t make any money, or miss out on sales or discounts because of this faulty system.

Here are my top 10 Infrastructure pieces.

  1. Accounting System
  2. Filing System
  3. Planning System
  4. Inventory Control System
  5. Debt Collections System
  6. Sales Funnel System
  7. Delivery System
  8. Display System
  9. Followup System
  10. Marketing System

I realize that some of these can be combined, but how else would I get 10???

I’ll be expanding on these as we go along.

You can be thinking about them on your own. Then, you can add your thoughts in the Comments.

Make it a Great Day! Unless you had other plans…

Attitude Entrepeneurship Management

I Hope Your Guy Won

I really do.

That means you will have fewer excuses in the future.

What does the result of an election have to do with excuses?

It is easy to point to external circumstances as reasons why failure is inevitable or acceptable. The elected administrations are  seen as the cause or the cure for the economic environment.

That environment is seen as the key factor in business success.

I say, No.

Yes, the macro or big-picture economy is important to business success.

But, unless you are engaged in the collapsing housing and mortgage markets, it isn’t as important as you fear.

Your business has customers and competitors.

Let your competitors cower in fear.

YOU take stock and chart a safe course through the tumult, and expand into their market. While you’re at it, take their customers, too.

You see, everybody makes their economic decisions, not on the general economy, but on their own personal circumstances.

Sure, the news on Wall Street will have impact on those decisions. But it is the bills in the mail, the price of gas, and the boss at work that have more impact.

So, whether your guy won or not should cheer or disappoint you.

But, don’t count on him (or her) to solve your economic problems.

After all. It’s YOUR business, not theirs.

Make your plans with alternatives to counter higher prices.

Decide how to plan for manpower.

Be creative and discover ways to better communicate to your market that you are still there and willing to help them out.

There will always be customers who are above the economics and will continue to darken your door.

You just have to keep finding them.

It is your business.

You have no business letting its success hinge on the decisions and actions of that guy in the Whitehouse – whether you voted for him or not.

Your responsibility is to make it work in SPITE of what goes on in Washington or your Statehouse.

You have commitments to meet, customers to serve, and employees who depend on you.

Don’t let them down.

John L