We all know that when someone gets paid to play a sport, they are a “Professional Athlete”. Yet, we many times see these “profesionals” skip out on their practice time, or give less than their all or best. These aren’t the professionals. The professionals aren’t the ones who aspire to be the Star. The professionals … Read more
Sometimes the simplest goal is the easiest one. My simple Goal? Make More Money! The success gurus all talk about having SMART Goals. (I do, too, but in a different context.) They mean that you need to have a Specific “More Money” goal in mind – “$13,738.29” for example – or else you’ll never be … Read more
Oh, I know that you’ve been looking around and finding out how important it is for you to craft a snazzy Mission Statement so you can align your priorities and attract an investor. That’s all well and good. But, if your highest goal in your business isn’t Profit, then you’ll likely miss the mark. Profits … Read more
But, buried in these changes was a simple concept that I had overlooked or dismissed as not important.
Was I ever wrong.
Profits come after all the costs are deducted from the Sales revenues. The largest deduction is generally the one called Cost of Goods Sold, or COGS. Everything that is directly attached to a sale can be considered a COGS component. In our online retail business, what we pay for the physical goods we sell, and … Read more