Finding My Way Through All the Hype

Wow! It’s super-easy to get caught up in somebody’s marketing hype. After all, that’s what the marketers aim for. Their mission in life is to entice a larger and larger portion of their traffic to actually click the “I’ll Buy It!” button. I find myself sucked in by the claims of easy this or massive … Read more

Infrastructure Is Your Key to Success

Having a great Product, identifying that hungry market, and building and marketing to a dynamic set of customers are all keys to on or offline business success. But, without a stable Infrastructure, success will be fleeting or difficult to maintain. What do I mean by “Infrastructure”? I was thinking about why 3rd world countries are … Read more

Initial Action Goals and Plans

Every Startup, regardless of its misty origins or enthusiastic support, reaches a point in its preparation when something tangible has to be done. All the thinking, dreaming, research, and what-ifs have to be set aside in favor of Action. As obvious as it is, nothing gets done without Action. This Blog is a startup, of … Read more