Categories
Entrepeneurship Goals Planning

Focus On the ONE Thing

As a management consultant, I spent much of my consulting time helping clients discover and focus on the most important aspects of their business. They were often overwhelmed with tasks and projects that had little to do with overall success.

That’s where I helped them define their ONE Thing.

A business needs to make a profit, and have positive cashflow. Without both, they will eventually die.

But, the ingredients for these two essentials range all over the map, and depending on the business, might not apply – right now. Customer acquisition, sales process, followup, expense control, inventory control, customer care, vendor relations, banking — just some of the areas of concern.

The management task is to identify the obstacles and bottlenecks to success, and work out plans and procedures to overcome.

Here is how I’ve helped clients. I’ve given them a checklist or roadmap for making progress.

  • Of all the things that need to be done, what is that ONE Thing you need to Focus on – right now – for success?
  • Can you Define it, Describe it, Picture it?
  • What are the obstacles you need to overcome?
  • What resources do you have, or need?
  • Make a plan. Create Processes and Procedures to support this ONE Thing.
  • Focus, Aim, Zero-in, Prioritize, Measure.
  • Remove distractions. Shed the minutiae. Focus of the ONE Thing.
  • Work, work, work on the ONE Thing until you’ve conquered it. Then move on to the Next ONE Thing.
  • Track progress. Reflect. Evaluate. Refine.

I don’t know what your ONE Thing is. I do know you have one, and that it’s probably languishing and begging for attention. If you’re like me, it’s easy to procrastinate on the important stuff – because it might seem too hard.

Buck up! It’s the most important thing you can be working on.

Get. It. Done!

John L

 

 

Categories
Goals Marketing Selling

Promoting Your Business Using YouTube

We all know about YouTube — music videos, epic fails, and some pretty good original stuff. But is it good for promoting your business?

Yes, if you go about it in the right way.

What do I mean?

Categories
Amazon FBA Goals Planning

Trade Show! Here We Come!

It’s trade show time for us, We use trade shows to find merchandise and to make contacts with new vendors. It’s a big deal for us, and we look forward to each trip. But, we just can’t go and hope for the best. We’ve got to plan for success.

Categories
Finances Goals

Make More Money

Our efforts to increase non-shipping revenue are paying off. We got another Google Check. We get monthly eBay Partner Checks. Amazon warehouses and ships some of our products for us.

We’re making progress on Making More Money.
JL

Categories
Goals

We Got a Check from Google

Friday’s mail brought us a surprise. We got a check from Google for $103 and change.

Turns out this was for our various Adsense results over a 7-year period.

The dream of many an online marketer is to have rivers of passive cash flow into their bank accounts.