I Hope Your Guy Won

I really do.

That means you will have fewer excuses in the future.

What does the result of an election have to do with excuses?

It is easy to point to external circumstances as reasons why failure is inevitable or acceptable. The elected administrations are  seen as the cause or the cure for the economic environment.

That environment is seen as the key factor in business success.

I say, No.

Yes, the macro or big-picture economy is important to business success.

But, unless you are engaged in the collapsing housing and mortgage markets, it isn’t as important as you fear.

Your business has customers and competitors.

Let your competitors cower in fear.

YOU take stock and chart a safe course through the tumult, and expand into their market. While you’re at it, take their customers, too.

You see, everybody makes their economic decisions, not on the general economy, but on their own personal circumstances.

Sure, the news on Wall Street will have impact on those decisions. But it is the bills in the mail, the price of gas, and the boss at work that have more impact.

So, whether your guy won or not should cheer or disappoint you.

But, don’t count on him (or her) to solve your economic problems.

After all. It’s YOUR business, not theirs.

Make your plans with alternatives to counter higher prices.

Decide how to plan for manpower.

Be creative and discover ways to better communicate to your market that you are still there and willing to help them out.

There will always be customers who are above the economics and will continue to darken your door.

You just have to keep finding them.

It is your business.

You have no business letting its success hinge on the decisions and actions of that guy in the Whitehouse – whether you voted for him or not.

Your responsibility is to make it work in SPITE of what goes on in Washington or your Statehouse.

You have commitments to meet, customers to serve, and employees who depend on you.

Don’t let them down.

John L

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